Revamping Lily Rose Cakes: A Sweet Transformation for a Fresh Brand Identity

At Highland Pixels, we’re passionate about helping Moray businesses bring their digital presence to life, and we’re thrilled to share the story behind the recent revamp of Lily Rose Cakes’ website: www.lilyrosecakes.co.uk.

Lily Rose Cakes, a multi-award winning wedding cake designer known for their luxury cakes, recently underwent a brand refresh, including a stunning new logo and updated branding. With a fresh visual identity in place, it was time for their website to reflect the same elegance, and professionalism that their cakes are known for.

The Challenge

The previous website served Lily Rose Cakes well, but as the business grew and evolved, it needed a digital space that could better showcase their brand’s new direction. The goals for the revamp were clear:

  1. Align with the new branding: The website needed to seamlessly incorporate the updated logo, color palette, and overall aesthetic.
  2. Enhance user experience: Simplify navigation and make it easier for customers to explore cake designs and get in touch.
  3. Showcase the artistry: Highlight the beauty and craftsmanship of Lily Rose Cakes’ creations with a visually appealing design.
  4. Optimize for mobile: Ensure the site looks and functions flawlessly across all devices.

The Transformation

Working closely with Lily Rose Cakes, we crafted a website that met all of these goals. Here’s a breakdown of the key changes:

1. A Fresh, Cohesive Design

The new website embraces the brand’s updated identity, featuring new colour tones, elegant typography, and a clean, modern layout. The new logo takes center stage, creating a strong visual connection between the brand and its online presence.

2. Stunning Visuals

Lily Rose Cakes’ creations are works of art, and the website now does justice to their beauty. We incorporated high-quality images and responsive galleries to showcase their cakes in all their glory. Whether it’s a wedding cake, or any other special occasion, the visuals are sure to tempt visitors.

3. Streamlined Navigation

We restructured the site’s navigation to make it intuitive and user-friendly. Key sections like Galleries, ordering information, and enquiries are now easier to access, ensuring a smooth experience for visitors.

4. Mobile-First Approach

With more users browsing on mobile devices, we prioritised a responsive design. The website now looks and functions beautifully on smartphones and tablets, making it easy for customers to explore and book on the go.

5. Enhanced Functionality

We added new features to improve functionality, including a dedicated contact form for enquiries, clear calls-to-action for booking, and integration with social media to keep visitors connected with Lily Rose Cakes’ latest updates.

The Result

The revamped website is a true reflection of Lily Rose Cakes’ brand evolution—sophisticated, inviting, and tailored to their audience. It not only captures the essence of their business but also provides a seamless experience for customers, whether they’re browsing for inspiration or booking for their special occasion.

We’re incredibly proud of the work we’ve done with Lily Rose Cakes and can’t wait to see how their new website helps them grow and connect with even more potential clients.

If you’re looking to refresh your website or align it with a new brand identity, Highland Pixels is here to help. Let’s create something beautiful together!

Visit the new and improved Lily Rose Cakes website to see the transformation yourself. And if you’re in the mood for something sweet, don’t forget to place an order—you won’t be disappointed!


At Highland Pixels, we believe your website should be as unique as your business. Ready to transform your online presence? Get in touch with us today!

  • Can't thank Highland Pixels enough for their efficiency & creativity in designing our website, having turned our ideas into reality & many of our customers have commented on how professional it looks, so well pleased. It has been a pleasure working with them and would be more than happy to recommend their services.

  • Highly recommend Highland Pixels for web design. I struggled trying to do something myself and got in touch with Damian, gave him an idea of what I was looking for and he came up with a fab website. Nothing is too much trouble if I ask for any changes to be made and he has so much patience if I ask him to show me how to make simple changes myself.

  • We cannot recommend highland pixels enough! Our website is amazing, we only gave him a brief description of what we were looking for and he gave us exactly what we were looking at. Our website is highly professional, and we got this for a reasonable price. Damian is the most helpful person, and so patient and understanding. Any question we have are answered straight away and if we need changes making they are made straight away. If you are looking for a website I would highly recommend Highland Pixels.

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 - Freelance web designer, based between Elgin and Forres, Moray
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